Solo Service Professionals:  Get 95% of Your Clients from Internet Marketing
 
Table of Contents
 
Introduction:  The Myth vs. the Reality of Succeeding in the Online Business World  
 
How to Use This System
 
Chapter 1:  Preparing Yourself for Success
  • 16 Online Business Building Secrets
  • Take Action Challenge:  Online Business Misconceptions

Chapter 2:  Your Internet Marketing Toolkit

  • Beginner
  • Intermediate
  • Advanced
  • Preventing Technology Overwhelm
  • Take Action Challenge:  My Technology Plan

Chapter 3:  Your Internet Marketing Plan

Chapter 4:  Your Niche, Ideal Client, and Target Market

  • Finding Your Target Market Online
  • Take Action Challenge:  Your Niche, Ideal Client, and Target Market

Chapter 5:  Assessing Your Competition

  • Take Action Challenge:  Researching Your Competition Online

Chapter 6:  Branding Your Business Online

  • You Are Your Best Brand
  • Your Domain Name as Your Brand
  • Your "Talking Domain Name"
  • Take Action Challenge:  Building Your Online Brand

Chapter 7:  Your Marketing Funnel and Multiple Profit Centers

  • Using Information Products to Sell Your Expertise  Over and Over Again
  • Special Report
  • eBooks
  • Tips Booklet
  • eCourse
  • Audio Products
  • Membership Subscription Website
  • Consulting/Training
  • Licensing Your Content to Others
  • Selling Other People's Products
  • Creating Your First InfoProduct
  • Take Action Challenge:  Your Marketing Funnel and Your First Information Product

Chapter 8:  Assess Your Website

  • Creating Your "Like, Know, and Trust" Strategy
  • What Every Service Business Website MUST Contain
  • Create Your First Website Step-by-Step
  • Take Action Challenge:  Creating Your Website

Chapter 9:  Traffic Generation Strategies

  • Ask a Question
  • Article Directory
  • Article Writing and Submission
  • Autoresponders
  • Blogs
  • Discussion Lists and Forums
  • Email Newsletters
  • Email Signature
  • Local Directories
  • Podcasting
  • Pop Up Windows
  • Squeeze Page
  • Teleclasses/Webinars
  • Testimonials/Case Studies
  • Viral Marketing
  • Virtual Grand Opening
  • Take Action Challenge:  Getting Traffic to Your Website

Chapter 10:  Building a Team

  • 10 Indicators that You Need Help in Your Business
  • The Cost of Doing It All Yourself
  • Locating Assistance
  • Get Help From a Mastermind Group
  • Take Action Challenge:  Finding Good Help

About the Online Biz Resource Queen, Donna Gunter

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